Insights

QBO for Small Businesses | Kentucky Small Business Accounting | Baldwin CPAs

Written by Baldwin CPAs | 6/9/25 11:00 AM

At our firm, we’re committed to helping clients not just stay compliant, but also make smarter, more confident financial decisions. One of the ways we do that is by utilizing QuickBooks Online—a powerful tool that allows business owners to view their financial reports anytime, from anywhere.

While QuickBooks Online offers a wide range of reports, there are a few core reports we consistently recommend to our clients. These reports provide critical insight into your company’s financial health and can help guide important business decisions.

  1. The Balance Sheet: A Snapshot of Your Financial Position

Think of the Balance Sheet as a financial snapshot of your business at a specific moment in time. It gives you a clear picture of:

  • Your cash on hand
  • Assets like equipment, vehicles, or office furniture
  • Outstanding credit card balances
  • Long-term liabilities such as loans

This report is especially useful when you’re considering a major purchase or investment. By understanding where your business stands financially, you can make more informed decisions about future spending and growth.

  1. Profit & Loss Statement: Track Income and Expenses

The Profit & Loss (P&L) report—also known as the income statement—shows your company’s revenues, expenses, and net income over a selected time period.

Why is this important? Net income impacts everything from your tax obligations to your ability to qualify for financing. Plus, QuickBooks allows you to compare your P&L by year, quarter, or even month, giving you deeper insights into:

  • High-earning periods
  • Months with increased expenses
  • Opportunities for cost-cutting or growth

This kind of trend analysis is invaluable when creating budgets, setting goals, or simply trying to understand what’s driving your bottom line.

To gain financial clarity for your business, contact our Elevate team today.

This article was written by Julie Howard. Julie is an Accounting Specialist I with Baldwin CPAs. For more information on the support Baldwin CPAs can provide you, contact julie.howard@baldwincpas.com.